After more than a year of it's existence, I just realized that the nvidia titan Xp (notably not GeForce gtx titan Xp) clearly has “GeForce gtx” on the cooler. : r/pcmasterrace
NVIDIA TITAN Xp Graphics Card (900-1G611-2530-000)
TITAN Xp Graphics Card with Pascal Architecture | NVIDIA GeForce
Amazon.com: Nvidia GTX TITAN X 12GB GDDR5 PCI-e x16 3 x DisplayPort | DVI | HDMI Graphics Video Card : Electronics
TITAN Xp Graphics Card with Pascal Architecture | NVIDIA GeForce
Nvidia's Star Wars Titan Xp Collector's Edition embraces the Dark Side | PCWorld
TITAN Xp Graphics Card with Pascal Architecture | NVIDIA GeForce
TITAN Xp Graphics Card with Pascal Architecture | NVIDIA GeForce
Nividia Geforce GTX Titan Xp 12GB GDDR5x GPU Graphics Card
Nvidia delivers new and improved Titan Xp—3,840 cores, 550GB/s memory bandwidth | Ars Technica
NVIDIA GTX Titan X (Pascal) Review vs. GTX 1080, SLI 1070s | GamersNexus - Gaming PC Builds & Hardware Benchmarks